Fuckin* another doomposter, GTFO of this game, I'm sick of this modern journalism act you all do without qualification of being data analyst, writing stuff like this, about game that can always get #1 sales by hype alone. Its a trick! Don't fall for it everyone! FGO is alive and doing well!
Sorry about the opening but .... Quite a response you got there; so funny I can't help to repeat it for joke. Hopefully it doesn't demotivate you.
@Stella295B
What you see is reality, yes. FYI:
In Japan, despite Fate franchise popularity, the game does have reputation of being hostile to new players. In some Japanese wikis, it content providers will avoid recommending FGO without Caster Artoria banner available.
By Olympus, a lot of Japanese players already tired, consider time = reward ratio in FGO isn't worth it anymore. Several NND and Youtube channel capitalizing on this by making channel exclusively for FGO story chapters, leading to Japanese can discuss about FGO story without necessarily need to play FGO.
What Guda-tan said is true regarding this case. "Does it matter if people remains are the major spender?". It reflected enough through how currency worked to coins and 300 rolls pity in this game, Lasengle doesn't care if the game have no new players, what matters is players paid up to ceiling decided (300 roll and Lv. 120 coins), they only felt threatened if playerbase cannot met that standard.
As far as I know FGO doesn't have real development cycle and from Merlin & KH case in past we knew 'problem' will only present from a constantly active 3D effect, which still applies until ORT raid, let alone plenty of reusing skeletons and effects. So, yes, the cost of running FGO actually cheap (still same issues until 7 years later) that surplus is secured as long whales diligent enough. Idea of you can't milk from same cow so far doesn't apply here. Cow doesn't have concern about sunk cost. LOL.
"But FGO fan-arts and 3T video still exist! No way it doesn't have new players! I'm new player because of fan-arts!" Well, about that, the last time FGO got high influx of player via fan-arts is through Shuten and Raikou, with Scathach on third place, times when FGO have nearly zero competitor, less talk about QoL and time invested problem on existing playerbase.
Afterwards, AFAIK no other character can achieve it again, not even Morgan, Oberon and Douman, three most recent top seller; even Constantine who hard carried by his illustrator reputation only enjoy 24-48 hours of interest.
Lastly, please keep your expectation low if you ever wanted to talk about this topic again in this wikia.