Talk:Start Dash Renewal & Returnee Rewards Campaign/@comment-38279260-20190703173437/@comment-4588822-20190703231029

That's the new player bonus. It's also a good thing. As games go on, some players stop playing and it gets harder to get new players. If it's not for new player money, the value of a game diminishes to a company over time... That of course leads to game death.

At this point in the game in JP, I think it would be a good idea to offer a guaranteed 5* paid SQ summon for the first month of a new player joining. It would increase the likelihood of new players sticking around.